If you’re a bit of a history nerd like me, you might be
interested in the history of Disney Programs and Internships. I’ve done a little bit of research and have
put together my own abridged version of the Disney programs history. This is by no means an official or
comprehensive history and is limited by my own research skills, but it’s a
start and I hope to add to this in the future as I learn more about this
fascinating company. Please also note
that the majority of this history will focus on the domestic College Program as
that is the largest and longest running Disney program and therefore has the
most readily available information.
The idea for the Disney College Program came about in the
late 1970’s/early 1980’s, when the Walt Disney World Resort found itself with
the challenge of overcoming a high employee turnover rate. With the amount of time it was taking Cast
Members to get to work, and the impending opening of the new EPCOT Centre theme
park, the company began to look at ways to fill the many roles within the
resort. In 1981, representatives from
Disney visited some of the larger universities in the USA to encourage students
to join the company in a summer internship program. That first year, they selected just over 200
students to work at Magic Kingdom, which was at that time the only theme park
at the Walt Disney World resort in Florida (EPCOT did not open until October
1982). Students lived in nearby housing
and worked in one of four roles: Food, Merchandise, Attractions or Custodial.
The program was so successful that the next year,
representatives visited over 40 schools to recruit students to what became
known as the ‘Magic Kingdom College
Program’. Students
lived in nearby Kissimmee in an area called ‘Snow
White Village’. The property was originally an abandoned trailer park, so
Disney had the dilapidated trailers removed and had 32 specially designed
trailers installed. The trailer park also featured a swimming pool, recreation
centre and a full-time security guard.
Pictures of 'Snow White Village', the original CP Housing! |
As the popularity of the program
increased, interested applicants began to vastly outnumber the positions Disney
had available for them, which led to the decision to offer three separate
programs each year in the Spring, Summer and Fall/Autumn. With the addition of students being able to
work in the newly opened EPCOT, the company began taking around 500 students in
each program and was re-named the ‘Walt
Disney World College Program’.
With so many of the positions at
the Magic Kingdom and the EPCOT Center having little do with the course of
study students were undertaking, Disney decided to create a series of weekly
seminars on the Disney management style. Through the process, college students
could fill positions in attractions, foods, custodial, guest relations, merchandise
and hospitality at the resort and, in exchange for their work, they received
college credit and highly credible work experience.
As the student housing gradually became less adequate,
Disney developed more appropriate housing and in 1988 opened the Vista Way
apartment complex for students to live in which was much closer to the resort
locations. With the opening of Disney’s
Hollywood Studios (Then called Disney-MGM Studios), Typhoon Lagoon and Pleasure
Island in 1989 and the resort’s massive growth in the 1990’s, the program
continued to expand and saw the addition of three new housing complexes: The
Commons in 1998, Chatham Square in 2000 and Patterson Court in 2008.
In 2004 the Disneyland Resort joined the program, offering
similar opportunities to university students are the original Disney resort in
California. At this point the program
was renamed the ‘Disney
Theme Parks and Resorts College Program’; however it has since been simplified to its
current title of the ‘Disney College
Program’.
Due to the
popularity of the program the rising influence of the internet, the Disney
College Program continues to grow and now includes multiple international
programs including Academic, Cultural Exchange and Cultural Representative
Programs, bringing people from all over the world to live and work at the Walt
Disney World resort every year. Other
programs are also offered including the Disney Culinary Program and Disney
Professional Internships.
From small
beginnings, the Disney Programs and Internships now employ thousands of
university students and international Cast Members every year and continues to
grow.
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